3 Inspiring Leadership Stories on Taking Ownership of a Sustainable Future

According to a market study, the Green Technology & Sustainability Market is expected to grow from US$ 8.7 billion in 2019 to US$ 28.9 billion by 2024, at a CAGR of 27.1%.
Other than hot topics of technology such as IoT, AI & Analytics, Digital Twin, Cloud Computing, Security, & Blockchain, a majority of this market is also driven by sustainability application including Green Building, Carbon Footprint Management, & Weather Monitoring & Forecasting.

3 Inspiring Leadership Stories on Taking Ownership of a Sustainable Future

In this article, we have extracted 3 successful stories of different pursuits of sustainability in this decade - Ray Anderson, the former CEO of carpet manufacturer Interface; Francesco Starace, Chief Executive of natural gas distribution company Enel; and John Brock, the former CEO of Coca-Cola Enterprises, from McKinsey's article.

What is your company doing for the environment?

This simply question by a customer to Ray Anderson back in 1994 has aroused his attention into sustainability and environmental issues. And today, Interface has become a company with zero waste to landfill, zero fossil fuel energy use, zero process water use, and zero greenhouse-gas emissions.

Have you put sustainability into your consideration when setting your company goals, mission and vision? What is your company doing for the environment?

It is the only thing we can do going forward.

Sustainability has now become a critical concern in the global agenda. According to NASA, we have come to the 19th of the 20 warmest years on record since 2001. Francesco Starace has already seen this coming since 1980s. The global problem itself has set the market.

When there is a threat, there is an opportunity. Will you choose to embrace it and do what it takes to move it forward?

What do you need to get sustainability going?

In an interview when John Brock was asked the question "What do you need to get sustainability going?" He believes that committing and taking immediate actions is crucial. “If you have the personal commitment but aren’t willing to invest the time, money, and resources, it’s not going to happen. And if you don’t have the personal commitment, even if you invest the time, money and resources, it won’t happen.”

Commitment from the leadership is the first and most important step to levigate sustainability projects. If you're ready to commit and take action to pursuit sustainability on a corporate level, free feel to contact us and find out more on what you can do for sustainability.

Read full article "Taking ownership of a sustainable future" by sustainability expert CB Bhattacharya on McKinsey Quarterly to learn more.